Rebranding of the stage company "Install" LLC

"Install" LLC was founded in that far-off 2002. In 2012 we will celebrate our 10th anniversary and we are happy to announce rebranding.

The decision on rebranding is based on the readiness of the Russian market of technical support of events to meet the highest standards of the international market of EVENT services.

The brand created in 2002 urgently needs renovation and modification of the policy of brand promotion and awareness. In this regard the Management of the Company took decision to start rebranding and getting to a new higher vector of development.

In the course of joint work a total rebranding was made. First of all the name was changed to "Independent Stage Company "Aksioma" LLC, main attributes of the brand of "Independent Stage Company "Aksioma" LLC, new positioning, slogan, font of logotype and color scheme, the Company’s site is developed as well as different services which allow our customers an efficient using our site in the spirit of modern digital technologies.

It should be mentioned that the name "Independent Stage Company "Aksioma" LLC is determined by desire and intention of the Company’s employees to convey to our Partners and Customers a favorable external positioning and the essence of the Company’s internal state.

From the earliest times translated from Greek Axiom meant a statement accepted as being true without a proof and which further serves as a "foundation" (base) of a proof development within the frameworks of a theory, discipline, etc.

Instead of a black and white scheme which has been used by the Company during the last nine years, from January 1, 2012 there will be more soft and generous navy blue representing trust, reliability, belonging and at the same time independence. It is first of all an independence from any misfortune and problems, natural disasters and the Russian reality. At the same time black in a new combination with white stands for sophistication, gracefulness together with purity.

The Company has chosen a CUBE for its logo not by chance. CUBE is a figure equal to a square which incarnates the Earth (the four elements) – allegory of strength and honesty. Similar elements are often used for stage structures and brands for substantiation of structures, be it Layher, or Prolyte and so on.

The eight angles of CUBE stand for eight competitive advantages of the brand of "Independent Stage Company "Aksioma" LLC (Independence, Professionalism, Experience, Operational efficiency, Full Range of Stage Equipment, Responsibility, Provision of Technical Drawings and 3D-models (imaging), Broad Work Geography).

The Company’s employees have developed technical show business in Russia from the very beginning. During many years of joint and interesting work the staff of "ISC "Aksioma" LLC has completed a great number of projects of different levels and scale; we have obtained great experience and professional skills.

Today some of the best specialists work for the Company! By the way the staff of "ISC "Aksioma" LLC include some of the most outstanding persons from many famous Russian stage companies.

The new logo font is more exclusive as a counter to a standard and angular font of the former logo.

Beside the color scheme and font of the logo, a life-asserting slogan, "Independent Stage Company "Aksioma" LLC is your Iron Partner, was created for the purpose of changing settled stereotypes and getting across to the targeted public the new positioning of the Company as a reliable, active, strong, dynamic brand.

These important brand changes will singularize "ISC "Aksioma" LLC among competitors, confer simplicity, awareness and memorability among targeted public.

We are sure that cooperating with us you will be able to arrange an affecting event at the highest level and be hundred per cent sure about reliability and professionalism of our staff!