Opening Of The Biggest SMEG Show-Room In Europe

On September 19 in Moscow took place ceremonial opening of the biggest show-room of the Italian SMEG company in Europe.

The SMEG company opened its branch in Russia 7 years ago, regional representations in Rostov, Novosibirsk, Samara and Nizhny Novgorod, and also show-rooms in St. Petersburg and Yekaterinburg were opened as of today. Now solemnly was opened the show-room in the Russian capital as well.

Vittorio Bertazzoni, Vice-President of the company, Daniel Martinets, Development Director and Roman Musakhanyan, Director General of "SMEG Russia" presented the new space. In the new show-room is exhibited full model range, including bright novelties: from Cortina production characterized by unique outlines of forge craft, to original production in style of the 50th and the bright SMEG500 models – SMEG and Fiat joint project. For the first time in Russia is presented full range of SMEG professional equipment including latest models of professional furnaces, dishwashers and accessories to them as well. Special attention in the show-room is paid to details; thanks to wide panoramic windows overlooking the Moscow River the space has good natural lighting.

"Such important investment testifies that even during a complicated period in the world economy, it is necessary to invest into countries showing development potential," - Vittorio Bertazzoni says, - Russia was for us always a market with high potential, and consumers show a great interest to qualitative production and design Made in Italy."

In the new show-room is presented one of the biggest assortments of SMEG equipment, and in the near future is planned opening of a culinary school. Guests could see equipment in operation already on the opening day together with professional and artistic cooks of Taste Theatre - a creative laboratory harmoniously combining theater and gastronomy.

The well-known showman and TV host Andrey Malakhov who is on friendly terms with Bertazzoni's family acted as entertainer, having note

d that it reminds him New Year when all relatives come together.

Variety hits of 30th to 50th performed by Domino Quartet musical group, tasting of gold champagne from Gelasio Gaetani, the book Wine Walk and real Italian wine as promotional gifts – all this promoted creation of festive and cozy atmosphere - as Vittorio Bertazzoni remarked-, "I very much wish that this place became your house."

Everything has to correspond to refined action around … and the first-class modern Italian equipment from SMEG, and swell show-room in the center of Moscow, the well-known guests and the latest technologies providing technical support for the event. Therefore we have installed the Italian transparent stage Sixtema Classic with rgb-backlight and sounded the event using the French L-ACOUSTICS equipment.

The AKSIOMA Independent Stage Company provided complex technical support for this really graceful and luxurious Opening of the biggest SMEG show-room in Europe event which took place on September 19, 2013 in Wplaza Business Center.